Deal Sheet: 2026 Ranger LARIAT

Ford of Cookeville · Cookeville, TN · VIN: 1FTER4KPXTLE35592

Negotiation Guide

Opening Offer

$51,277

Fair Price

$52,777

Walk Away Above

$53,971

• Recent buyers paid ~$2,388 below MSRP

Price Breakdown

Est. Dealer Cost$49,649

Est. Invoice$51,303

Holdback (est.)$1,655

MSRP (Sticker)$55,165

Asking Price$53,665

Markup-$1,500

Est. Dealer Margin on This Car$4,017

Percentile17% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,709

Avg Markup (Ranger)-$1,500

% Below MSRP93%

Avg Days to Sell28 days

Avg Sold Markup-$1,243

Price History

Aug 6, 2026$52,665 → $53,665(+$1,000)

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