Deal Sheet: 2026 Ranger LARIAT

Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTER4KP9TLE37172

Negotiation Guide

Opening Offer

$50,460

Fair Price

$51,960

Walk Away Above

$53,262

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,109

Est. Invoice$50,745

Holdback (est.)$1,637

MSRP (Sticker)$54,565

Asking Price$53,565

Markup-$1,000

Est. Dealer Margin on This Car$4,457

Percentile99% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory283 vehicles

Avg Markup (All Models)+$306

Avg Markup (Ranger)-$1,000

% Below MSRP73%

Avg Days to Sell30 days

Avg Sold Markup-$690

Price History

Aug 6, 2026$52,565 → $53,565(+$1,000)

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