Deal Sheet: 2026 Ranger LARIAT

Sunset Auto Co Inc · St Louis, MO · VIN: 1FTER4KP9TLE32389

Negotiation Guide

Opening Offer

$50,235

Fair Price

$51,735

Walk Away Above

$53,037

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,906

Est. Invoice$50,536

Holdback (est.)$1,630

MSRP (Sticker)$54,340

Asking Price$52,840

Markup-$1,500

Est. Dealer Margin on This Car$3,934

Percentile17% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$2,450

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,766

Price History

Jul 9, 2026$54,340 → $51,840(-$2,500)

Aug 6, 2026$51,840 → $52,840(+$1,000)

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