Deal Sheet: 2026 Ranger LARIAT

Gary Yeomans Ford Palm Bay · Palm Bay, FL · VIN: 1FTER4KP9TLE23367

Negotiation Guide

Opening Offer

$49,050

Fair Price

$50,550

Walk Away Above

$51,852

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,840

Est. Invoice$49,434

Holdback (est.)$1,595

MSRP (Sticker)$53,155

Asking Price$52,155

Markup-$1,000

Est. Dealer Margin on This Car$4,316

Percentile99% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory280 vehicles

Avg Markup (All Models)-$1,750

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,328

Price History

Jul 9, 2026$53,155 → $51,155(-$2,000)

Aug 6, 2026$51,155 → $52,155(+$1,000)

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