Deal Sheet: 2026 Ranger LARIAT

Capitol Ford · Charleston, WV · VIN: 1FTER4KP9TLE23336

Negotiation Guide

Opening Offer

$51,115

Fair Price

$52,615

Walk Away Above

$53,917

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,698

Est. Invoice$51,355

Holdback (est.)$1,657

MSRP (Sticker)$55,220

Asking Price$54,220

Markup-$1,000

Est. Dealer Margin on This Car$4,522

Percentile99% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$2,143

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,510

Price History

Jul 9, 2026$55,220 → $53,220(-$2,000)

Aug 6, 2026$53,220 → $54,220(+$1,000)

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