Deal Sheet: 2026 Ranger LARIAT

Jenkins & Wynne Ford · Clarksville, TN · VIN: 1FTER4KP9TLE11753

Negotiation Guide

Opening Offer

$49,270

Fair Price

$50,770

Walk Away Above

$52,072

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,038

Est. Invoice$49,639

Holdback (est.)$1,601

MSRP (Sticker)$53,375

Asking Price$51,875

Markup-$1,500

Est. Dealer Margin on This Car$3,838

Percentile17% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$204

Avg Markup (Ranger)-$1,500

% Below MSRP76%

Avg Days to Sell31 days

Avg Sold Markup-$1,064

Price History

Jul 9, 2026$53,375 → $50,875(-$2,500)

Aug 6, 2026$50,875 → $51,875(+$1,000)

Cheaper Ranger LARIAT Inventory

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-$1,500$54,2500d

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