Deal Sheet: 2026 Ranger LARIAT

George Kell Ford · Newport, AR · VIN: 1FTER4KP8TLE44971

Negotiation Guide

Opening Offer

$51,260

Fair Price

$52,760

Walk Away Above

$54,062

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,829

Est. Invoice$51,489

Holdback (est.)$1,661

MSRP (Sticker)$55,365

Asking Price$53,865

Markup-$1,500

Est. Dealer Margin on This Car$4,037

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$1,188

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,969

Price History

Aug 6, 2026$52,865 → $53,865(+$1,000)

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