Deal Sheet: 2026 Ranger LARIAT

Crain Ford Jacksonville · Jacksonville, AR · VIN: 1FTER4KP8TLE42685

Negotiation Guide

Opening Offer

$48,960

Fair Price

$50,460

Walk Away Above

$51,762

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$47,759

Est. Invoice$49,350

Holdback (est.)$1,592

MSRP (Sticker)$53,065

Asking Price$51,565

Markup-$1,500

Est. Dealer Margin on This Car$3,807

Percentile17% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory536 vehicles

Avg Markup (All Models)-$394

Avg Markup (Ranger)-$1,500

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup+$4

Price History

Aug 6, 2026$50,565 → $51,565(+$1,000)

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