Deal Sheet: 2026 Ranger LARIAT

Mall of Georgia Ford · Buford, GA · VIN: 1FTER4KP8TLE41018

Negotiation Guide

Opening Offer

$50,885

Fair Price

$52,385

Walk Away Above

$53,687

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,491

Est. Invoice$51,141

Holdback (est.)$1,650

MSRP (Sticker)$54,990

Asking Price$53,990

Markup-$1,000

Est. Dealer Margin on This Car$4,499

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory257 vehicles

Avg Markup (All Models)-$1,927

Avg Markup (Ranger)-$944

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,810

Cheaper Ranger LARIAT Inventory

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