Deal Sheet: 2026 Ranger LARIAT

Gary Yeomans Ford Frankfort · Frankfort, KY · VIN: 1FTER4KP8TLE33887

Negotiation Guide

Opening Offer

$49,995

Fair Price

$51,495

Walk Away Above

$52,797

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,690

Est. Invoice$50,313

Holdback (est.)$1,623

MSRP (Sticker)$54,100

Asking Price$53,100

Markup-$1,000

Est. Dealer Margin on This Car$4,410

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$1,555

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,413

Price History

Jul 9, 2026$54,100 → $52,100(-$2,000)

Aug 6, 2026$52,100 → $53,100(+$1,000)

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