Negotiation Guide
Opening Offer
$51,880
Fair Price
$53,380
Walk Away Above
$54,682
- • Recent buyers paid ~$2,605 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,387
Est. Invoice$52,066
Holdback (est.)$1,680
MSRP (Sticker)$55,985
Asking Price$54,485
Markup-$1,500
Est. Dealer Margin on This Car$4,099
Percentile17% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold752
Avg Markup-$2,605
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$2,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory353 vehicles
Avg Markup (All Models)-$530
Avg Markup (Ranger)-$1,364
% Below MSRP76%
Avg Days to Sell31 days
Avg Sold Markup-$994
Price History
Jul 9, 2026$55,985 → $53,485(-$2,500)
Aug 6, 2026$53,485 → $54,485(+$1,000)
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