Deal Sheet: 2026 Ranger LARIAT

Purvis Ford · Fredericksburg, VA · VIN: 1FTER4KP7TLE44699

Negotiation Guide

Opening Offer

$51,205

Fair Price

$52,705

Walk Away Above

$54,007

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,779

Est. Invoice$51,438

Holdback (est.)$1,659

MSRP (Sticker)$55,310

Asking Price$54,310

Markup-$1,000

Est. Dealer Margin on This Car$4,531

Percentile99% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$1,770

Avg Markup (Ranger)-$923

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,226

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