Deal Sheet: 2026 Ranger LARIAT

Al White Motors, Inc. · Manchester, TN · VIN: 1FTER4KP7TLE33735

Negotiation Guide

Opening Offer

$49,475

Fair Price

$50,975

Walk Away Above

$52,277

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,222

Est. Invoice$49,829

Holdback (est.)$1,607

MSRP (Sticker)$53,580

Asking Price$52,080

Markup-$1,500

Est. Dealer Margin on This Car$3,858

Percentile17% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$908

Avg Markup (Ranger)-$1,500

% Below MSRP87%

Avg Days to Sell34 days

Avg Sold Markup-$1,780

Price History

Jul 9, 2026$53,580 → $51,080(-$2,500)

Aug 6, 2026$51,080 → $52,080(+$1,000)

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