Deal Sheet: 2026 Ranger LARIAT

DeYarman Ford Indianola · Indianola, IA · VIN: 1FTER4KP7TLE32312

Negotiation Guide

Opening Offer

$52,405

Fair Price

$53,905

Walk Away Above

$55,207

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,859

Est. Invoice$52,554

Holdback (est.)$1,695

MSRP (Sticker)$56,510

Asking Price$55,010

Markup-$1,500

Est. Dealer Margin on This Car$4,151

Percentile17% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,982

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,101

Price History

Jul 9, 2026$56,510 → $54,010(-$2,500)

Aug 6, 2026$54,010 → $55,010(+$1,000)

Cheaper Ranger LARIAT Inventory

DeYarman Ford IndianolaIndianola, IA

-$1,500$54,0900d

Laird Noller Automotive, Inc.Lawrence, KS

-$1,500$48,9350d

Bommarito FordHazelwood, MO

-$1,500$53,3150d

Dewey FordAnkeny, IA

-$1,500$51,6100d

Sam Scism Motors, Inc.Farmington, MO

-$1,500$54,8650d

Hutcheson Ford Sales, Inc.Saint James, MO

-$1,500$49,7000d

Two Rivers Ford, Inc.Mount Juliet, TN

-$1,500$49,2800d

Jenkins & Wynne FordClarksville, TN

-$1,500$54,2500d

Chris Auffenberg FordWashington, MO

-$1,500$49,5800d

Pettus Ford DeSoto, Inc.De Soto, MO

-$1,500$51,3950d