Deal Sheet: 2026 Ranger LARIAT

Watermark Ford of Marion · Marion, IL · VIN: 1FTER4KP7TLE31693

Negotiation Guide

Opening Offer

$51,745

Fair Price

$53,245

Walk Away Above

$54,547

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,265

Est. Invoice$51,941

Holdback (est.)$1,676

MSRP (Sticker)$55,850

Asking Price$54,350

Markup-$1,500

Est. Dealer Margin on This Car$4,085

Percentile17% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$2,375

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,250

Price History

Jul 9, 2026$55,850 → $53,350(-$2,500)

Aug 6, 2026$53,350 → $54,350(+$1,000)

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