Negotiation Guide
Opening Offer
$52,155
Fair Price
$53,655
Walk Away Above
$54,957
- • Recent buyers paid ~$2,605 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,634
Est. Invoice$52,322
Holdback (est.)$1,688
MSRP (Sticker)$56,260
Asking Price$54,760
Markup-$1,500
Est. Dealer Margin on This Car$4,126
Percentile17% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold752
Avg Markup-$2,605
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$2,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$2,466
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,375
Price History
Jul 9, 2026$56,260 → $53,760(-$2,500)
Aug 6, 2026$53,760 → $54,760(+$1,000)
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