Deal Sheet: 2026 Ranger LARIAT

Pundmann Motor Company · Saint Charles, MO · VIN: 1FTER4KP6TLE42782

Negotiation Guide

Opening Offer

$49,840

Fair Price

$51,340

Walk Away Above

$52,642

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$48,551

Est. Invoice$50,169

Holdback (est.)$1,618

MSRP (Sticker)$53,945

Asking Price$52,445

Markup-$1,500

Est. Dealer Margin on This Car$3,895

Percentile17% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$2,453

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,806

Price History

Aug 6, 2026$51,445 → $52,445(+$1,000)

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