Deal Sheet: 2026 Ranger LARIAT

Duncan Ford · Rocky Mount, VA · VIN: 1FTER4KP6TLE32396

Negotiation Guide

Opening Offer

$52,172

Fair Price

$53,672

Walk Away Above

$54,866

• Recent buyers paid ~$2,388 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,454

Est. Invoice$52,136

Holdback (est.)$1,682

MSRP (Sticker)$56,060

Asking Price$55,060

Markup-$1,000

Est. Dealer Margin on This Car$4,606

Percentile99% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)-$1,919

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,685

Price History

Jul 9, 2026$56,060 → $54,060(-$2,000)

Aug 10, 2026$54,060 → $55,060(+$1,000)

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