Deal Sheet: 2026 Ranger LARIAT

Pundmann Motor Company · Saint Charles, MO · VIN: 1FTER4KP5TLE36469

Negotiation Guide

Opening Offer

$51,130

Fair Price

$52,630

Walk Away Above

$53,932

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,712

Est. Invoice$51,369

Holdback (est.)$1,657

MSRP (Sticker)$55,235

Asking Price$53,735

Markup-$1,500

Est. Dealer Margin on This Car$4,024

Percentile17% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory148 vehicles

Avg Markup (All Models)-$2,453

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,806

Price History

Aug 6, 2026$52,735 → $53,735(+$1,000)

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