Deal Sheet: 2026 Ranger LARIAT

Chaparral Ford, Inc. · Devine, TX · VIN: 1FTER4KP5TLE28629

Negotiation Guide

Opening Offer

$49,570

Fair Price

$51,070

Walk Away Above

$52,372

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,308

Est. Invoice$49,918

Holdback (est.)$1,610

MSRP (Sticker)$53,675

Asking Price$52,175

Markup-$1,500

Est. Dealer Margin on This Car$3,868

Percentile17% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory168 vehicles

Avg Markup (All Models)-$2,068

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,820

Price History

Jul 9, 2026$53,675 → $51,175(-$2,500)

Aug 6, 2026$51,175 → $52,175(+$1,000)

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