Deal Sheet: 2026 Ranger LARIAT

Laird Noller Ford, Inc. · Topeka, KS · VIN: 1FTER4KH3TLE38973

Negotiation Guide

Opening Offer

$46,200

Fair Price

$47,700

Walk Away Above

$49,002

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,275

Est. Invoice$46,784

Holdback (est.)$1,509

MSRP (Sticker)$50,305

Asking Price$48,805

Markup-$1,500

Est. Dealer Margin on This Car$3,531

Percentile17% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$1,855

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,497

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