Deal Sheet: 2026 Ranger LARIAT

Laird Noller Ford, Inc. · Topeka, KS · VIN: 1FTER4KP4TLE32977

Negotiation Guide

Opening Offer

$50,340

Fair Price

$51,840

Walk Away Above

$53,142

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,001

Est. Invoice$50,634

Holdback (est.)$1,633

MSRP (Sticker)$54,445

Asking Price$52,945

Markup-$1,500

Est. Dealer Margin on This Car$3,945

Percentile17% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$1,855

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,497

Price History

Jul 9, 2026$54,445 → $51,945(-$2,500)

Aug 6, 2026$51,945 → $52,945(+$1,000)

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