Deal Sheet: 2026 Ranger LARIAT

AML Ford of Prince George · Prince George, VA · VIN: 1FTER4KP2TLE44612

Negotiation Guide

Opening Offer

$51,847

Fair Price

$53,347

Walk Away Above

$54,541

• Recent buyers paid ~$2,388 below MSRP

Price Breakdown

Est. Dealer Cost$50,162

Est. Invoice$51,834

Holdback (est.)$1,672

MSRP (Sticker)$55,735

Asking Price$54,735

Markup-$1,000

Est. Dealer Margin on This Car$4,574

Percentile99% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$2,037

Price History

Aug 6, 2026$53,735 → $54,735(+$1,000)

Cheaper Ranger LARIAT Inventory

DeYarman Ford IndianolaIndianola, IA

-$1,500$54,0900d

Laird Noller Automotive, Inc.Lawrence, KS

-$1,500$48,9350d

Bommarito FordHazelwood, MO

-$1,500$53,3150d

Dewey FordAnkeny, IA

-$1,500$51,6100d

Sam Scism Motors, Inc.Farmington, MO

-$1,500$54,8650d

Hutcheson Ford Sales, Inc.Saint James, MO

-$1,500$49,7000d

Two Rivers Ford, Inc.Mount Juliet, TN

-$1,500$49,2800d

Jenkins & Wynne FordClarksville, TN

-$1,500$54,2500d

Chris Auffenberg FordWashington, MO

-$1,500$49,5800d

Pettus Ford DeSoto, Inc.De Soto, MO

-$1,500$51,3950d