Deal Sheet: 2026 Ranger LARIAT

Joe Machens Capital City Ford · Jefferson City, MO · VIN: 1FTER4KP2TLE44271

Negotiation Guide

Opening Offer

$50,710

Fair Price

$52,210

Walk Away Above

$53,512

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,334

Est. Invoice$50,978

Holdback (est.)$1,644

MSRP (Sticker)$54,815

Asking Price$53,315

Markup-$1,500

Est. Dealer Margin on This Car$3,982

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$2,041

Avg Markup (Ranger)-$1,350

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,701

Price History

Aug 6, 2026$52,315 → $53,315(+$1,000)

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