Deal Sheet: 2026 Ranger LARIAT

Ed Murdock Ford · Lavonia, GA · VIN: 1FTER4KP2TLE40625

Negotiation Guide

Opening Offer

$50,825

Fair Price

$52,325

Walk Away Above

$53,627

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,437

Est. Invoice$51,085

Holdback (est.)$1,648

MSRP (Sticker)$54,930

Asking Price$53,930

Markup-$1,000

Est. Dealer Margin on This Car$4,493

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory950 vehicles

Avg Markup (All Models)-$477

Avg Markup (Ranger)-$1,000

% Below MSRP37%

Avg Days to Sell30 days

Avg Sold Markup+$644

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