Deal Sheet: 2026 Ranger LARIAT

Feyer Ford of Edenton, Inc. · Edenton, NC · VIN: 1FTER4KP1TLE36727

Negotiation Guide

Opening Offer

$49,540

Fair Price

$51,040

Walk Away Above

$52,342

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$48,281

Est. Invoice$49,890

Holdback (est.)$1,609

MSRP (Sticker)$53,645

Asking Price$52,645

Markup-$1,000

Est. Dealer Margin on This Car$4,365

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$1,847

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$852

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