Negotiation Guide
Opening Offer
$50,265
Fair Price
$51,765
Walk Away Above
$53,067
- • Recent buyers paid ~$2,605 below MSRP
Price Breakdown
Est. Dealer Cost$48,933
Est. Invoice$50,564
Holdback (est.)$1,631
MSRP (Sticker)$54,370
Asking Price$52,870
Markup-$1,500
Est. Dealer Margin on This Car$3,937
Percentile17% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold752
Avg Markup-$2,605
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$2,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory304 vehicles
Avg Markup (All Models)+$663
Avg Markup (Ranger)-$1,200
% Below MSRP63%
Avg Days to Sell32 days
Avg Sold Markup-$944
Price History
Aug 6, 2026$51,870 → $52,870(+$1,000)
Cheaper Ranger LARIAT Inventory
DeYarman Ford IndianolaIndianola, IA
-$1,500$54,0900d
Laird Noller Automotive, Inc.Lawrence, KS
-$1,500$48,9350d
Bommarito FordHazelwood, MO
-$1,500$53,3150d
Dewey FordAnkeny, IA
-$1,500$51,6100d
Sam Scism Motors, Inc.Farmington, MO
-$1,500$54,8650d
Hutcheson Ford Sales, Inc.Saint James, MO
-$1,500$49,7000d
Two Rivers Ford, Inc.Mount Juliet, TN
-$1,500$49,2800d
Jenkins & Wynne FordClarksville, TN
-$1,500$54,2500d
Chris Auffenberg FordWashington, MO
-$1,500$49,5800d
Pettus Ford DeSoto, Inc.De Soto, MO
-$1,500$51,3950d