Deal Sheet: 2026 Ranger LARIAT

Jenkins & Wynne Ford · Clarksville, TN · VIN: 1FTER4KP0TLE36962

Negotiation Guide

Opening Offer

$51,125

Fair Price

$52,625

Walk Away Above

$53,927

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,707

Est. Invoice$51,364

Holdback (est.)$1,657

MSRP (Sticker)$55,230

Asking Price$53,730

Markup-$1,500

Est. Dealer Margin on This Car$4,023

Percentile17% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$204

Avg Markup (Ranger)-$1,500

% Below MSRP76%

Avg Days to Sell31 days

Avg Sold Markup-$1,064

Cheaper Ranger LARIAT Inventory

DeYarman Ford IndianolaIndianola, IA

-$1,500$54,0900d

Laird Noller Automotive, Inc.Lawrence, KS

-$1,500$48,9350d

Bommarito FordHazelwood, MO

-$1,500$53,3150d

Dewey FordAnkeny, IA

-$1,500$51,6100d

Sam Scism Motors, Inc.Farmington, MO

-$1,500$54,8650d

Hutcheson Ford Sales, Inc.Saint James, MO

-$1,500$49,7000d

Two Rivers Ford, Inc.Mount Juliet, TN

-$1,500$49,2800d

Jenkins & Wynne FordClarksville, TN

-$1,500$54,2500d

Chris Auffenberg FordWashington, MO

-$1,500$49,5800d

Pettus Ford DeSoto, Inc.De Soto, MO

-$1,500$51,3950d