Deal Sheet: 2026 Ranger LARIAT

Johnson City Ford · Johnson City, TN · VIN: 1FTER4KP0TLE30742

Negotiation Guide

Opening Offer

$50,310

Fair Price

$51,810

Walk Away Above

$53,112

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,974

Est. Invoice$50,606

Holdback (est.)$1,632

MSRP (Sticker)$54,415

Asking Price$53,415

Markup-$1,000

Est. Dealer Margin on This Car$4,442

Percentile99% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$1,429

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,263

Price History

Jul 9, 2026$54,415 → $52,415(-$2,000)

Aug 6, 2026$52,415 → $53,415(+$1,000)

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