Deal Sheet: 2026 Ranger LARIAT

Ford of Cookeville · Cookeville, TN · VIN: 1FTER4KP0TLE30045

Negotiation Guide

Opening Offer

$50,690

Fair Price

$52,190

Walk Away Above

$53,492

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$49,316

Est. Invoice$50,959

Holdback (est.)$1,644

MSRP (Sticker)$54,795

Asking Price$53,295

Markup-$1,500

Est. Dealer Margin on This Car$3,980

Percentile17% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,709

Avg Markup (Ranger)-$1,500

% Below MSRP93%

Avg Days to Sell28 days

Avg Sold Markup-$1,243

Price History

Aug 6, 2026$52,295 → $53,295(+$1,000)

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