Negotiation Guide
Opening Offer
$50,177
Fair Price
$51,677
Walk Away Above
$52,871
- • Recent buyers paid ~$2,388 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,659
Est. Invoice$50,280
Holdback (est.)$1,622
MSRP (Sticker)$54,065
Asking Price$52,565
Markup-$1,500
Est. Dealer Margin on This Car$3,907
Percentile17% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold832
Avg Markup-$2,388
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$2,466
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,375
Price History
Jul 9, 2026$54,065 → $51,565(-$2,500)
Aug 6, 2026$51,565 → $52,565(+$1,000)
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