Deal Sheet: 2026 Ranger LARIAT

Byerly Ford, Inc. · Louisville, KY · VIN: 1FTER4KH8TLE44512

Negotiation Guide

Opening Offer

$48,070

Fair Price

$49,570

Walk Away Above

$50,872

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$46,958

Est. Invoice$48,523

Holdback (est.)$1,565

MSRP (Sticker)$52,175

Asking Price$51,175

Markup-$1,000

Est. Dealer Margin on This Car$4,218

Percentile99% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$2,167

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,805

Price History

Aug 6, 2026$50,175 → $51,175(+$1,000)

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