Deal Sheet: 2026 Ranger LARIAT

Vaughn Ford Ottumwa · Ottumwa, IA · VIN: 1FTER4KH8TLE40069

Negotiation Guide

Opening Offer

$45,780

Fair Price

$47,280

Walk Away Above

$48,582

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$44,897

Est. Invoice$46,393

Holdback (est.)$1,497

MSRP (Sticker)$49,885

Asking Price$48,385

Markup-$1,500

Est. Dealer Margin on This Car$3,489

Percentile17% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,317

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,906

Cheaper Ranger LARIAT Inventory

DeYarman Ford IndianolaIndianola, IA

-$1,500$54,0900d

Laird Noller Automotive, Inc.Lawrence, KS

-$1,500$48,9350d

Bommarito FordHazelwood, MO

-$1,500$53,3150d

Dewey FordAnkeny, IA

-$1,500$51,6100d

Sam Scism Motors, Inc.Farmington, MO

-$1,500$54,8650d

Hutcheson Ford Sales, Inc.Saint James, MO

-$1,500$49,7000d

Two Rivers Ford, Inc.Mount Juliet, TN

-$1,500$49,2800d

Jenkins & Wynne FordClarksville, TN

-$1,500$54,2500d

Chris Auffenberg FordWashington, MO

-$1,500$49,5800d

Pettus Ford DeSoto, Inc.De Soto, MO

-$1,500$51,3950d