Deal Sheet: 2026 Ranger LARIAT

Gullo Ford of Conroe · Conroe, TX · VIN: 1FTER4KH8TLE36524

Negotiation Guide

Opening Offer

$46,255

Fair Price

$47,755

Walk Away Above

$49,057

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,324

Est. Invoice$46,835

Holdback (est.)$1,511

MSRP (Sticker)$50,360

Asking Price$48,860

Markup-$1,500

Est. Dealer Margin on This Car$3,536

Percentile17% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory355 vehicles

Avg Markup (All Models)-$1,341

Avg Markup (Ranger)-$1,432

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,204

Price History

Aug 6, 2026$47,860 → $48,860(+$1,000)

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