Deal Sheet: 2026 Ranger LARIAT

Stephens Auto Center · Danville, WV · VIN: 1FTER4KH8TLE06763

Negotiation Guide

Opening Offer

$48,370

Fair Price

$49,870

Walk Away Above

$51,172

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,228

Est. Invoice$48,802

Holdback (est.)$1,574

MSRP (Sticker)$52,475

Asking Price$51,475

Markup-$1,000

Est. Dealer Margin on This Car$4,248

Percentile99% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory486 vehicles

Avg Markup (All Models)-$570

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$487

Price History

Jul 9, 2026$52,475 → $50,475(-$2,000)

Aug 6, 2026$50,475 → $51,475(+$1,000)

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