Deal Sheet: 2026 Ranger LARIAT

Beach Ford · Myrtle Beach, SC · VIN: 1FTER4KH7TLE43464

Negotiation Guide

Opening Offer

$47,195

Fair Price

$48,695

Walk Away Above

$49,997

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$46,170

Est. Invoice$47,709

Holdback (est.)$1,539

MSRP (Sticker)$51,300

Asking Price$50,300

Markup-$1,000

Est. Dealer Margin on This Car$4,130

Percentile99% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory393 vehicles

Avg Markup (All Models)-$532

Avg Markup (Ranger)-$714

% Below MSRP82%

Avg Days to Sell32 days

Avg Sold Markup-$931

Price History

Aug 6, 2026$49,300 → $50,300(+$1,000)

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