Deal Sheet: 2026 Ranger LARIAT

Pugmire Ford of Cartersville · Cartersville, GA · VIN: 1FTER4KH7TLE40905

Negotiation Guide

Opening Offer

$48,940

Fair Price

$50,440

Walk Away Above

$51,742

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$47,741

Est. Invoice$49,332

Holdback (est.)$1,591

MSRP (Sticker)$53,045

Asking Price$52,045

Markup-$1,000

Est. Dealer Margin on This Car$4,305

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$1,773

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,747

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