Deal Sheet: 2026 Ranger LARIAT

Kenesaw Motor Co. · Kenesaw, NE · VIN: 1FTER4KH7TLE37597

Negotiation Guide

Opening Offer

$47,800

Fair Price

$49,300

Walk Away Above

$50,602

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$46,715

Est. Invoice$48,272

Holdback (est.)$1,557

MSRP (Sticker)$51,905

Asking Price$50,405

Markup-$1,500

Est. Dealer Margin on This Car$3,691

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$2,482

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$2,136

Price History

Aug 6, 2026$49,405 → $50,405(+$1,000)

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