Deal Sheet: 2026 Ranger LARIAT

Jimmy Michel Motors, Inc. · Aurora, MO · VIN: 1FTER4KH7TLE01683

Negotiation Guide

Opening Offer

$48,375

Fair Price

$49,875

Walk Away Above

$51,177

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,232

Est. Invoice$48,806

Holdback (est.)$1,574

MSRP (Sticker)$52,480

Asking Price$50,980

Markup-$1,500

Est. Dealer Margin on This Car$3,748

Percentile17% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$1,996

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,860

Price History

Jul 9, 2026$52,480 → $49,980(-$2,500)

Aug 6, 2026$49,980 → $50,980(+$1,000)

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