Negotiation Guide
Opening Offer
$47,025
Fair Price
$48,525
Walk Away Above
$49,827
- • Recent buyers paid ~$2,605 below MSRP
Price Breakdown
Est. Dealer Cost$46,017
Est. Invoice$47,551
Holdback (est.)$1,534
MSRP (Sticker)$51,130
Asking Price$50,130
Markup-$1,000
Est. Dealer Margin on This Car$4,113
Percentile99% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold752
Avg Markup-$2,605
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$2,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory407 vehicles
Avg Markup (All Models)-$1,829
Avg Markup (Ranger)-$1,000
% Below MSRP82%
Avg Days to Sell27 days
Avg Sold Markup-$994
Price History
Aug 6, 2026$49,130 → $50,130(+$1,000)
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