Deal Sheet: 2026 Ranger LARIAT

Appel Ford, Inc. · Brenham, TX · VIN: 1FTER4KH6TLE38983

Negotiation Guide

Opening Offer

$46,100

Fair Price

$47,600

Walk Away Above

$48,902

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$45,185

Est. Invoice$46,691

Holdback (est.)$1,506

MSRP (Sticker)$50,205

Asking Price$48,705

Markup-$1,500

Est. Dealer Margin on This Car$3,521

Percentile17% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$1,801

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,152

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