Deal Sheet: 2026 Ranger LARIAT

Smart Ford · South Boston, VA · VIN: 1FTER4KH6TLE30267

Negotiation Guide

Opening Offer

$50,537

Fair Price

$52,037

Walk Away Above

$53,231

• Recent buyers paid ~$2,388 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,983

Est. Invoice$50,615

Holdback (est.)$1,633

MSRP (Sticker)$54,425

Asking Price$53,425

Markup-$1,000

Est. Dealer Margin on This Car$4,443

Percentile99% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$1,671

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,130

Price History

Jul 9, 2026$54,425 → $52,425(-$2,000)

Aug 6, 2026$52,425 → $53,425(+$1,000)

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