Deal Sheet: 2026 Ranger LARIAT

Lake Keowee Ford · Seneca, SC · VIN: 1FTER4KH5TLE43396

Negotiation Guide

Opening Offer

$49,895

Fair Price

$51,395

Walk Away Above

$52,697

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$48,600

Est. Invoice$50,220

Holdback (est.)$1,620

MSRP (Sticker)$54,000

Asking Price$53,000

Markup-$1,000

Est. Dealer Margin on This Car$4,400

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$1,268

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,531

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