Deal Sheet: 2026 Ranger LARIAT

Lake Hartwell Ford · Royston, GA · VIN: 1FTER4KH5TLE42541

Negotiation Guide

Opening Offer

$45,390

Fair Price

$46,890

Walk Away Above

$48,192

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$44,546

Est. Invoice$46,030

Holdback (est.)$1,485

MSRP (Sticker)$49,495

Asking Price$48,495

Markup-$1,000

Est. Dealer Margin on This Car$3,950

Percentile99% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,214

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,658

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