Deal Sheet: 2026 Ranger LARIAT

Gregg Young Ford · Newton, IA · VIN: 1FTER4KH5TLE37078

Negotiation Guide

Opening Offer

$47,995

Fair Price

$49,495

Walk Away Above

$50,797

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$46,890

Est. Invoice$48,453

Holdback (est.)$1,563

MSRP (Sticker)$52,100

Asking Price$50,600

Markup-$1,500

Est. Dealer Margin on This Car$3,710

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$2,204

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,684

Price History

Aug 6, 2026$49,600 → $50,600(+$1,000)

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