Deal Sheet: 2026 Ranger LARIAT

Pugmire Ford of Bremen LLC · Bremen, GA · VIN: 1FTER4KH5TLE32270

Negotiation Guide

Opening Offer

$49,270

Fair Price

$50,770

Walk Away Above

$52,072

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,038

Est. Invoice$49,639

Holdback (est.)$1,601

MSRP (Sticker)$53,375

Asking Price$52,375

Markup-$1,000

Est. Dealer Margin on This Car$4,338

Percentile99% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$1,678

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,335

Price History

Jul 9, 2026$53,375 → $51,375(-$2,000)

Aug 6, 2026$51,375 → $52,375(+$1,000)

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