Deal Sheet: 2026 Ranger LARIAT

Obaugh Ford, Inc. · Staunton, VA · VIN: 1FTER4KH4TLE43714

Negotiation Guide

Opening Offer

$47,827

Fair Price

$49,327

Walk Away Above

$50,521

• Recent buyers paid ~$2,388 below MSRP

Price Breakdown

Est. Dealer Cost$46,544

Est. Invoice$48,095

Holdback (est.)$1,551

MSRP (Sticker)$51,715

Asking Price$50,715

Markup-$1,000

Est. Dealer Margin on This Car$4,172

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold832

Avg Markup-$2,388

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$1,576

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,470

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