Deal Sheet: 2026 Ranger LARIAT

Toothman & Sowers Ford · Whitehall, WV · VIN: 1FTER4KH4TLE42594

Negotiation Guide

Opening Offer

$48,690

Fair Price

$50,190

Walk Away Above

$51,492

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$47,516

Est. Invoice$49,099

Holdback (est.)$1,584

MSRP (Sticker)$52,795

Asking Price$51,795

Markup-$1,000

Est. Dealer Margin on This Car$4,280

Percentile99% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$1,698

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,384

Price History

Aug 6, 2026$50,795 → $51,795(+$1,000)

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