Deal Sheet: 2026 Ranger LARIAT

Mid-State Ford, LLC · Summersville, WV · VIN: 1FTER4KH4TLE41140

Negotiation Guide

Opening Offer

$48,815

Fair Price

$50,315

Walk Away Above

$51,617

• Recent buyers paid ~$2,605 below MSRP

Price Breakdown

Est. Dealer Cost$47,628

Est. Invoice$49,216

Holdback (est.)$1,588

MSRP (Sticker)$52,920

Asking Price$51,920

Markup-$1,000

Est. Dealer Margin on This Car$4,292

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$1,946

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,544

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