Deal Sheet: 2026 Ranger LARIAT

Marshal Mize Ford, Inc. · Chattanooga, TN · VIN: 1FTER4KH4TLE40764

Negotiation Guide

Opening Offer

$46,315

Fair Price

$47,815

Walk Away Above

$49,117

• Recent buyers paid ~$2,605 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,378

Est. Invoice$46,891

Holdback (est.)$1,513

MSRP (Sticker)$50,420

Asking Price$49,420

Markup-$1,000

Est. Dealer Margin on This Car$4,042

Percentile99% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold752

Avg Markup-$2,605

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$2,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory259 vehicles

Avg Markup (All Models)-$1,748

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,485

Price History

Jul 9, 2026$50,420 → $48,420(-$2,000)

Aug 6, 2026$48,420 → $49,420(+$1,000)

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